People of the Creek is the first interactive installation awaiting visitors as they enter the exhibition. The visitors can control with their hands the beams of light transmitted through fibre optics, thus creating an instant connection between them and their fellow visitors. This digital experience is meant to symbolize the importance of communication and the exchange of information between the communities that form the United Arab Emirates. GSM Project, the Exhibition designers, called on XYZ to integrate the audiovisual components, lighting and interactive experiences to delight and enthrall audiences.

Visitors are encouraged to look through different viewing machines located around an interactive display of the creek and learn about its history from various points of view. The video content is activated by touching the viewing machines. Several interactive screens are also integrated into mirrored columns to reveal the museum’s artefacts in their best light. Game stations and a photo booth further add to the fun as well as the projection video mapping that is used to display more information about the Creek.